Next-gen immersive media makes its way to technology fairs and cultural events

A glimpse into the future of media and an outstretched hand to industry players willing to push technological innovation to the next level are just around the corner. During the 2020 Cannes Festival, the Immersify project team will showcase a whole new kind of immersive media experience combining high-resolution video, ultra-wide vision field, spatial sound and user interaction. Those of you who’ve had a chance to visit the Atelier des Lumières in Paris or any other similar location-based entertainment (LBE)…


World premiere: 8K Live Stream from Japan to Linz

by Vanessa Graf On August 28, 2019, Deep Space 8K at the Ars Electronica Center will be the venue for a real world premiere: This is where the first intercontinental 8K Live Stream will take place via a public link from Japan to Linz. In the interview, we found out what challenges this entails. Huge amounts of data. A distance of 9223 kilometers. No transmission losses. And all this via a public connection – the task that the Ars Electronica…

Singing Sand_Tadej Droljc at Deep Space 8K@Robert Bauernhansl

As if it were reality: Immersify

by Vanessa Graf It’s almost as if you were there: immersive media let us dive deep into images and videos – sometimes to the point where we completely forget the world around us. In order to transform this new kind of media from a niche phenomenon to a widespread practice, the Ars Electronica Futurelab and four partners from all over Europe are working on a common research project, Immersify. The time frame is set for two and a half years,…