The Immersify project aims to develop key tools for the next generation of immersive media applications. In this blog post, we will look at the status quo in the fields of immersive media technologies, why it is difficult for VR media to be adopted by the creative industries and which role Immersify could play for the future of immersive media. From the Inside – A different view of the Cathedral in Poznań, ©PSNC The Status Quo and trend predictions in the fields of…
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A glimpse into the future of media and an outstretched hand to industry players willing to push technological innovation to the next level are just around the corner. During the 2020 Cannes Festival, the Immersify project team will showcase a whole new kind of immersive media experience combining high-resolution video, ultra-wide vision field, spatial sound and user interaction. Those of you who’ve had a chance to visit the Atelier des Lumières in Paris or any other similar location-based entertainment (LBE)…
by Vanessa Graf On August 28, 2019, Deep Space 8K at the Ars Electronica Center will be the venue for a real world premiere: This is where the first intercontinental 8K Live Stream will take place via a public link from Japan to Linz. In the interview, we found out what challenges this entails. Huge amounts of data. A distance of 9223 kilometers. No transmission losses. And all this via a public connection – the task that the Ars Electronica…
by Vanessa Graf It’s almost as if you were there: immersive media let us dive deep into images and videos – sometimes to the point where we completely forget the world around us. In order to transform this new kind of media from a niche phenomenon to a widespread practice, the Ars Electronica Futurelab and four partners from all over Europe are working on a common research project, Immersify. The time frame is set for two and a half years,…
by Cécile Dumas Introduction Virtual Reality and other forms of immersive media have the potential of disrupting the entire media industry with new user experiences that are more immersive and interactive compared to current video, cinema and TV. In order to reach a mature state beyond the current niche markets, the quality of experience of VR media has to be improved in several ways. Immersify is developing key tools for allowing the next generation of immersive media applications, integrating high…