IMMERSIFY project at NEXT, Marché du Film – Festival de Cannes

Immersify, with Spin Digital, to participate in NEXT, Marché du Film – Festival de Cannes, with demonstrations and presentations about new technologies for immersive media.

[Berlin/Cannes: May 3rd 2018] Immersify, the European R&D project to develop the next generation of immersive media and tools, will be at NEXT, the innovation hub at the Marché du Film – Festival de Cannes, from Tuesday May 8th to Sunday 13th.

Immersive project partner, Spin Digital, will present a demonstration of a high-resolution 360° video player and participate in a panel about the future of immersive technologies.

Interview with Mauricio Alvarez, CEO of Spin Digital

High Resolution 360° Player by Spin Digital

Spin Digital will present a demonstration of its high-resolution 360° media player at the Intel booth (14F) during the Marché du Film – NEXT program.

Spin Digital Media Player allows to play 360° content in very high resolution (up to 16K). The player is being used for the next generation of immersive visualization systems. Beyond current Head Mounted Displays, ultra-high-resolution immersive displays are appearing as an alternative for offering truly immersive experiences.

Cinema VRE and the Future of Immersive Technologies

Spin Digital will join a panel titled “Cinema VRE and the Future of Immersive Technologies” presented by Intel Corporation. At the NEXT conference room on Wednesday May 9th, at 2:00 pm.

In this panel latest trends Cinema VRE driven by immersive technologies will be highlighted. From the production of Dunkirk VRE, and Prelude to Le Musk VRE by A.R Rahman, by Intel; to the motion VR chairs, and ultra high-res video technologies (8K and beyond) driving the next generation immersive media experiences.

The panel will be presented and moderated by Ravindra Velhal from Intel Corporation (USA). Mauricio Alvarez-Mesa, CEO of Spin Digital, will introduce the vision of immersive technologies and content from the perspective of the Immersify European project.

Visit us at Marché du Film – Festival de Cannes

Demonstration of High-resolution 360° player

  • Intel booth. 14F. NEXT. Palais des Festivals.
  • From Tuesday May 6th to Sunday May 13th, 9:00 to 18:30h

Panel: Cinema VRE and the Future of Immersive Technologies

  • NEXT conference room. Palais des Festivals.
  • Wednesday May 9th, 14:00 h

Contact in Cannes

  • Mauricio Alvarez-Mesa. CEO, Spin Digital. +49 179 384 9773. mauricio(at)spin-digital.com

NEXT Official program

About Immersify

Virtual Reality (VR) has what it takes to be the next big gamechanger in the media sector. In stark contrast to video, TV and the movies, VR applications promise experiences that are not only more intense but, above all, interactive and individual too. Be that as it may, a considerable amount of R&D work still needs to be done to haul VR out of the niches it’s been confined to and launch it on its way to a huge consumer market share.

That’s precisely the mission of Immersify, a European R&D consortium made up of the following partners: PSNC – Poznan Supercomputing and Networking Center (Poland), Spin Digital Video Technologies GmbH (Germany), Ars Electronica Futurelab (Austria), Marché du Film – Festival de Cannes (France) and Visualization Center C (Sweden).

Immersify was set up in October 2017 and runs until March 2020. Funding is provided by the EU’s Horizon 2020.

www.immersify.euinfo@immersify.eu

 

 

 

Immersify has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 7620799.

 

 

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