IMMERSIFY at Ars Electronica Festival 2018

IMMERSIFY: Next Generation Immersive Media

IMMERSIFY, a European R&D consortium funded by the EU’s Horizon 2020 program, is developing key tools for allowing the next generation of immersive media applications. The ongoing progress of R&D is presented in the form of demos in the Deep Space of the Ars Electronica Center. Two timelapse videos, one of Los Angeles – Pano LA 10K – by Joe Capra (Scientifantastic) and the other of Atacama Desert in Chile by Martin Heck (Timestorm Films) are shown. PSNC will present their latest 8K productions featuring Poznan racetrack and winter shots at negative temperatures in the Karkonosze Mountains. Further Prima Materia from NOHlab, a stereoscopic piece taking the audience on an audiovisual journey, can now be enjoyed in 8K.

Fri Sept 7th 14:00 -14:30 /Sat Sept 8th 16-16:30/ Sun Sept 9th 12-12:30 AEC Deep Space

Panel Discussion: “Immersify: Content and Tools for Next Generation Immersive Media”

“Video Codecs for Immersive Media: 8K and Beyond” – Mauricio Alvarez-Mesa / Spin Digital (DE/CO)
“Ultra-high Resolution and Immersive Content Production” – Maciej Glowiak / PSNC (PL)
“Immersive Experiences: Initiatives in Cinema Theatres, Festivals and Location Based Entertainment” – Cécile Dumas / Marché du Film – Festival de Cannes (FR)
“8K Efforts towards 2020 in NHK and NHK Group” – Kenji Sugawara / NHK Media Technology (JP)

Q&A Session

Chair: Roland Haring / Ars Electronica Futurelab (AT)

Sat Sept 8th 17:00-18:30 AEC Seminar Room